Welcome to the fourth nicheletter. There are millions of niches, this newsletter is meant to be an inspiration to find, serve and make money in yours.
Volleback
Twin brothers, designers and athletes decided to make clothes never been made before. World’s first graphene jacket, the toughest T-shirt on Earth, ceramic T-shirt… The list goes on. The key point here is their knowledge of their industry and thus finding their niche. Check out their stuff here or listen to a podcast they made with Om Malik. It’s a brilliant niche for two guys who love their customers just as much as they love their products.
Arvid Kahl
Arvid has a great blog and podcast about bootstrapping, audience-first approach and he is a super kind human being. We are following each other on Twitter. He wrote a great article about niche from a bootstrapper’s perspective. It’s called The Power of the Niche, you can read it here.
Japan’s cider market snapshot. A booming niche market
While Japan’s cider market is still a niche in comparison with adjacent categories such as ‘ready-to-drink’ (or ‘RTD’) and wine, cider is having a major moment with Japanese consumers developing a growing appetite for this drink with a rich tradition and heritage.
Thank you for spending your time reading. Thank you for sharing and subscribing. I would love to have a virtual cup of coffee to talk about your niche biz and ideas. Maybe I can help you or I know someone who can. Find me on Twitter.